Why do I love LipSense so much? All anyone needs to do is take one look at my face and they'll have their answer. My LipSense doesn't budge, doesn't smudge, the color possibilities are endless (I can literally match my lips to everything in my wardrobe!) and I can eat or drink and not have to worry about half or most of it coming off in the middle of a date night with my husband or during drinks with friends on the weekend. My lips are just always on point. Who doesn't want that?
If you wear L'Oreal, MAC, Revlon or Maybelline, do me a favor. Humor me and just read this...I know some of you are die hard loyal to your lipstick, but maybe it's time to change?
Competitor Survey Results
SeneGence conducted a field survey and asked users to try 4 popular lip colors with long-lasting claims. They ranged from drugstore to department store brands and all have a 2-step system (color plus top coat). User were asked to apply as directed and wear for one day through normal activities. Tested brands included:
Maybelline Super Stay 24 Hour LipColor
Revlon ColorStay Overtime Lipcolor
L’Oreal Infalliable Lip 2 Step
MAC Prowear Lipcolor
Testers were asked to complete a survey on each competitor brand tried. The results:
62% said the competitor brand dried out their lips
62% said the competitor brand took over 2 minutes to set/dry.
67% said the competitor’s gloss top coat was oily, waxy, gritty or otherwise unpleasant.
70% said that after 2 hours, the competitor brand was starting to wear off or almost gone.
78% said that after 4-6 hours, the competitor brand was almost gone or completely off their lips.
62% said that the competitor brand color came off (smudged) onto food or drink cups.
70% said that the competitor brand color kissed-off.
85% said that they had to reapply the competitor brand 1-2 times throughout the day.
82% of participants rated the competitor brand at a 5 or less on a scale from 1 to 10, taking into consideration look, feel and long-lasting properties.
Then users were asked to wear and survey LipSense. The results:
100% said LipSense took less than 30 seconds to set/dry.
100% said LipSense did not dry out their lips.
100% said the gloss was smooth and moisturizing.
100% said that after 2 hours, LipSense was still on as applied.
100% said that after 4-6 hours, LipSense was still on as applied.
100% said that LipSense did not come off onto food or drink cups.
100% said that LipSense did not kiss off.
75% said they did not have to reapply LipSense at all throughout the day.
100% of participants rated LipSense at an 8 or more on a scale from 1 to 10, taking into consideration look, feel, and long-lasting properties.
75% rated LipSense at the highest possible rating, 10.
Now doesn't this make you think now is the time to give LipSense a try?